Objectives:

George Oakes is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online & offline marketing efforts. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Key Skills:

Hands on experience in SEO, SEM, PPC. Working experience in software tools like (SEMrush,ahrefd,SMCC,A/B Testing, google analytics) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Job Description:

Job Title: Digital Marketing Executive

Experience: 1 to 3 years

Hours of work: Monday to Friday, 9:00 am to 6:00 pm.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Plan & oversee all ATL and BTL marketing activities.
• Be actively involved in SEO efforts (keyword, image optimization etc.) & PPC Campaigns.
• Experience with B2C social media, Google Adwords and email campaigns, SEO & PPC.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Work Location:

Chennai, Head Office (Greams road, near Thousand lights)