Full time
Chennai, Head Office
Posted 1 month ago

Job brief

We are looking for a talented Marketing Executive/ Senior Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements. The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Preferable : Female

Responsibilities

  • Conceive and develop marketing strategies for Co. products
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition
  • Design & launch (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Launch & monitor progress of field campaigns using various metrics
  • Preparing budgets, pricing and monitoring expenses
  • Digital marketing support for E commerce sales

Requirements and skills

  • Proven experience as marketing executive or similar role (Experience in marketing function, having knowledge of offline & digital marketing)
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • MBA in marketing, business administration or relevant discipline

Job Features

Job Category

Marketing

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